Clothing Brand F.R.E.E Brings Awareness to Prejudice
Updated: Oct 22, 2019
F.R.E.E. Clothing & Apparel has accepted the charge in working to clear up some of those blurred lines with its “catchy & outspoken” social justice infused clothing and apparel. F.R.E.E. stands for Fighting Racism Equals Equality, a fight that is and will continue to be a long and hard fight but one that will yield equality for all. Created in 2016, it is apparent that now is the perfect time for the clothing brand to move and strike while the iron is hot. Owner, Robert Lewis, is a Boxing and Soccer trainer, working beside some of the most notable names such as Evander Hollyfield, Mike Tyson and others! After traveling internationally, meeting and being around so many different cultures including being a foster parent, Coach Rob decided to create an awareness clothing line to bring awareness some of the world's prejudice in an outspoken and thought provoking way.
I’m a professional coach which my skill set allowed me to travel abroad for about eight years. During that time, I was very fortunate to run into many different races. It was so amazing and an eye opener on racism. I found out that even though we’re from so many different places around the globe we are all still the same people. All the races I encountered, reminded me of someone in my own circle of races.
F.R.E.E. is used as a resource driven tool that empowers and encourages people and communities (especially low-income), to disprove the negative stereotypes placed upon them by society. The focus is placed on the importance of educating or re-educating people on ways to overcome negative life circumstances, therefore, propelling themselves towards living a more fulfilled and purposeful life. Additionally, 10-20% of each apparel purchase is donated back to the Anti-Defamation League, a non-profit organization that work to stop the defamation of the Jewish people, and to secure justice and fair treatment to all.
About the Founder:
Robert Lewis is from a small town in South Carolina married to Patricia Lewis of over 21 years. They have been foster parents and have recently adopted a son. He is a professional coach in which his skill set has afforded him the opportunity to travel all over the world for over eight years. They have traveled to the inter cities of America, Albania, Ghana, Senegal, Burkina Faso, South Africa, Ethiopia, Mexico. During that time, he was fortunate to meet individuals from many different races and cultural backgrounds. While talking to all of these different people, he was able to learn so much about their diverse backgrounds, their struggles and more. He says it was an amazing and a huge eye opener on racism and the effects that it has not just here in the states but all over the world. He found out that even though they are from many different places around the globe, we are all still the same people.